Effective date: September 25, 2026
This Privacy Policy explains how LifePlanUS and life-plan-us.com (collectively, “LifePlanUS,” “we,” “our,” or
“us”) collect, use, and share information when you visit this website or contact us by phone.
1. About LifePlanUS
LifePlanUS is a consumer marketing website that helps people explore final expense and other life-insurance
options by connecting them with licensed insurance professionals. LifePlanUS is not an insurance carrier and
does not underwrite policies, make coverage decisions, or guarantee rates or eligibility.
2. Information We May Collect
Information you provide. If you call a phone number displayed on this site, you may choose
to provide information such as your name, phone number, state, age, insurance interests, or other information
relevant to your request.
Information collected automatically. When you use the site, we and our service providers may
collect technical and usage information such as your IP address, device and browser type, pages viewed,
referring URL, date and time of visits, and interactions with buttons or phone links.
Cookies and similar technologies. We may use cookies, pixels, tags, and similar technologies
for analytics, advertising measurement, attribution, site functionality, security, and fraud prevention.
3. How We Use Information
- To respond to your request and route or connect your call to licensed insurance professionals.
- To operate, maintain, secure, and improve the website.
- To measure advertising performance, attribution, and site engagement.
- To detect fraud, abuse, or technical problems.
- To comply with applicable legal and regulatory requirements.
4. How We May Share Information
We may share information as reasonably necessary with licensed insurance agents, brokers, agencies, insurance
marketplaces, call-routing providers, analytics and advertising providers, technology vendors, professional
advisers, and government authorities when required by law. Insurance products, pricing, eligibility,
underwriting, and policy terms are determined by the applicable insurance provider.
5. Phone Calls and Third-Party Providers
Phone numbers on this site may use call-routing or call-tracking technology. Your call may be connected or
transferred to a third-party licensed insurance professional. Information you provide directly to that
professional is also subject to that party's privacy practices and any disclosures provided during the call.
6. Cookies, Analytics, and Advertising
We may use third-party analytics and advertising tools to understand traffic, measure campaign performance,
and improve our services. These providers may collect information through cookies, pixels, or similar
technologies. You can control many cookies through your browser settings, although disabling them may affect
site functionality or measurement.
7. Data Retention and Security
We retain information for as long as reasonably necessary for the purposes described in this policy,
including business, legal, security, dispute-resolution, and compliance needs. We use reasonable
administrative, technical, and organizational safeguards, but no website, transmission, or storage system can
be guaranteed completely secure.
8. California and Other State Privacy Rights
Depending on where you live and whether a particular privacy law applies, you may have rights concerning your
personal information, such as requesting access, correction, or deletion, or opting out of certain uses or
disclosures. We may need to verify your identity before processing a request. To make a privacy request, call
us at (877) 384-2696.
9. Children’s Privacy
This site is intended for adults and is not directed to children under 18. We do not knowingly seek personal
information from children through this site.
10. Third-Party Websites and Services
This site may use or link to third-party services. We are not responsible for the privacy practices, content,
or security of third parties, and their own policies apply to information they collect.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The effective date above will be updated when material
changes are posted.
12. Contact Us
For questions about this Privacy Policy or privacy requests, call LifePlanUS at (877) 384-2696.